Google will stop indexing Flash too

Yep, that Rule #2: Double Tap

In those moments when you’re not sure the undead are really dead-dead, don’t get all stingy with your bullets. I mean, one more clean shot to the head.

that, applied to Flash


Goodbye, Flash

Google Search will stop supporting Flash later this year. In Web pages that contain Flash content, Google Search will ignore the Flash content. Google Search will stop indexing standalone SWF files. Most users and websites won’t see any impact from this change.


Google to stop indexing Flash for search
With browser makers already putting the kibosh on the once-popular multimedia format, Google search is about to deliver something of a coup de grace.

Minus indexing, searches for Flash content will come up empty. If Google doesn’t index it, in other words, does it exist? For the vast majority on the web - analytics vendor Net Applications said Google accounted for 75% of global search activity last month - that would be a no.

So yeah, first tap: removing the possibility to run Flash in the browser, second tap: stop indexing Flash content too, voila it’s gone, does not exists anymore, it’s true, if Google does not index it, then sure nobody gonna find it.

Kind of ironic and funny because Flash death been announced for 10 years, since around 2010, and sure it felt like a zombie tech, because it was not really dead-dead, and that last draw finally kills it (with fire?) …

or does it ?

So does Flash will go quietly into the night?
Will it vanish without a fight?
Is SWF content going to live on?
Is it going to survive?

well… we’ll see, but here some thoughts

when you are not indexed by Google, you gain the super power of invisibility on the web

when all the browsers stop supporting the Flash player plugin then another browser that can still play SWF files become something unique that others can’t do and can’t touch

Imagine something like a twitter-clone
only your app can then display/search/index that content, not google, not any browsers
you can make it so than those few chars of text can be protected somehow

see, nobody can force you to not host SWF files
and sure when you are into Google shoes, the searching and indexing of content is something essential to reach out to the users, but then anyone can access your content

there are use cases where you do not want that

someone could do a piratebay-clone purely based on SWF files,
the “pages” would work like HTML pages, you would be able to get those torrents and other magnets link, it would trigger your torrent software etc. it would work all the same

but the content would not be indexable, completely invisible to Google
could it make sending DMCA take down requests extremely difficult?
it could :stuck_out_tongue:

what I’m saying is that there is value in

  • not being indexed on the Internet
  • being invisible to browsers and search engines
  • having content locked to a custom “player”/“host”

you have to think different :upside_down_face: